| Gerry, 47, bank manager, married, 2 kids | Daisy, 17, student, lives with her mum | |
| 7am | Wakes up to BBC Radio 2 | Wakes up to BBC Radio 1 |
| 8.15am | Walks to work listening to iPod | Texts her friend to meet en route, listens to iPod |
| 8.45am | Checks email, browses web | |
| 1.15pm | Lunch, browses web (sports news, cars, holidays) | Lunch, plays iPhone apps, watches movie/cartoon on iPhone |
| 3.45pm | Walks home, listens to iPod | |
| 4.15pm | Browses web, social networking | |
| 5pm | Walks home, listens to iPod | Watches TV |
| 5.30pm | Cooks dinner, listens to Radio | Cooks dinner, listens to Radio |
| 6.30pm | Browses web, plays game | Browses web, plays game |
| 7.30pm | Watches TV | Watches TV |
| 10pm | Goes to bed, reads | Browses web, social networking |
| 11pm | Goes to bed, watches DVD |
Gerry and Daisy cook dinner at similar times and both enjoy listening to the radio as they are cooking. I propose a cross platform project that involves a ‘radio cook-along’ where people can tune in to a popular celebrity chef and cook as the chef dictates the recipe whilst adding their own personal tips, answering common problems and generally presenting the show.
The recipies featured on the show can be accessed via the internet and there are even podcasts that can be downloaded featuring step by step instructions on every recipe.
Every day, the audience are given a choice of three recipes via the internet or radio, which they can vote for throughout the day. Whichever recipe has the highest number of votes by the time the show goes to air is the recipe that will be cooked that day. The audience have a chance to phone in during the radio show, to ask any questions for the chef and can even suggest their own tips.
This is aimed at all people who enjoy cooking and must cook at around the 5.30pm time. It suits those who like to be interactive, vote for the recipes, phone in advice and ask questions, as well as suiting those who are more passive audience members who enjoy listening to the banter and concentrating on the cooking.



